Robo-advisors vs. Professional Financial Advisors - Which one is better for you?

Scott Syrja |

The rise of the robo-advisors has some people questioning the value of professional financial advice. Over time, the argument goes, the lower fees offered by these online alternatives make your money grow faster. It seems like a winning case. But is it right for you?

Robo-advisors sell funds and portfolios that have been created to address the needs of many people with similar goals. There is no personalization other than the fact you get to choose which investments you buy based on a small selection of investor profiles. Moreover, there is no way to know if what you are buying works well with all the other moving parts of your plan1


These are questions that are asked and answered when you work with a professional consultant. In fact, studies show that Canadians who work with an advisor and pay fees still see returns that are 3.9 times higher than people who manage their own money see over a 15-year period1.

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* As of September 2019 Commissions, fees and expenses may be associated with mutual fund investments. Read the prospectus before investing. Mutual funds are not guaranteed, values change frequently and past performance may not be repeated. Insurance products and services distributed through I.G. Insurance Services Inc. (in Québec, a Financial Services Firm). Insurance license sponsored by The Great-West Life Assurance Company (outside of Québec). Trademarks, including IG Wealth Management and IG Private Wealth Management, are owned by IGM Financial Inc. and licensed to subsidiary corporations. Brokerage offered through Investors Group Securities Inc. (in Québec, a firm in financial planning).

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